INTEGRATED MARKETING COMMUNICATIONS
CLASS DURATION: 6 Weeks
CLASS HOURS: 6:00 p.m. – 8:00 p.m. (Mon. Wed. Fri)
Fee: 250 USD
(10% off for the first 5 and 20% for public servants)
The program aims to develop practitioners who are comfortable with the complexities and creativity needed to work across multiple media platforms and communications disciplines without losing sight of what drives the consumer.
This six-week course will equip participants with knowledge to use new media to boost relationship and market scope, so that the ultimate goals of business are achieved.
1. Strategic Marketing Communication
2. Digital Media Management
3. Principles of Marketing
4. Joint Seminar on Crisis and Conflict Management
– Developing and applying multifaceted communications skills through an innovative and strategic curriculum.
– Collaborating with communications experts, thought leaders, and peers to shape the future of the industry.
– Examining the comprehensive realm of public relations through the lens of other communications disciplines.
Basic command of English is beneficial to the participants as most of the class materials and handouts are in English. However, classes are conducted in Khmer so that participants with any level of English are welcome.
Registration deadline: 25 June 2015
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បច្ចេកវិទ្យាទំនាក់ទំនងទីផ្សារ [INTEGRATED MARKETING COMMUNICATION]
Online registration is available at http://goo.gl/tVwV0z
Inquiry through phone at 023 88 44 08 / 012 33 70 02 and through email at [email protected]